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Author: K.D. Goodman
Article source: http://www.articledeshboard.com/. Used with author's permission.
I am utterly amazed at the number of ventures acted upon that have no planning. I am even more amazed at how people expect things 'now'. The first rule about making money; 'might be' to (act like a businessman). There is not a credible businessman/woman out there who would enter a venture without a good plan. So you might reason my first rule is to have a plan. An equal problem is that a lot of people seem to mistake an 'entrepreneurial idea' as a plan.
Those who are 'in businesses' know that the business plan is the essential of success. I have heard time and time again that a business founded on a plan is three times more likely to succeed. Business planning is the task of upper management, and the reason CEOs are paid so much. CEO's are not just symbolic figure heads. Does a coach make a difference? Absolutely, it's all about the game plan, strategy, and tactics.
Even small ventures are destined to fail without planning. Don't scorn me; just go ask your local business development group, chamber of commerce, or the small business administration. The business plan is not a venture capital proposal/presentation. Certainly most people could convey what their business is and why they expect it to be successful in a simple essay. Venture Capitalist requires Business Plans because they know the chances are faint for the entrepreneur without a plan.
Business Planning doesn't have to be extensive. Sundown has an eight page mini b-plan, but we have an extensive thirty two page marketing plan. Even our individual ventures and partnerships are given their own extensive planning. I have found it interesting that we have followed the benchmarks we set for ourselves so well. Sundown MC would not have a chance without planning. We've done a lot that wasn't in our plan but we've done everything 'required to date' that was in our plan.
There is certainly going to be a time when we review it and make changes and certainly expand. But for the reader who is wondering what I'm raving about. A plan is not an idea. It is a strategy with given actions and tactics that are assigned a certain sequence and time frame all with a grand goal. Three fourths of our strategies are contingencies 'what if it doesn't work'. The point is that we're moving with precision (not to be confused with perfection).
For those who expect the world yesterday then upper management is not your forte. Sundown MC is not even scheduled to go public until June! There is not a chance we could successfully launch our venture public in a month or two or even three. At least we can say that we know exactly what we're doing and when we're doing it. We're prepared for the best and for the worst, nothing is going to drag us down. Our actions are to a T.
Luck is a scarcity.
Plan for it.
Give yourself and organization to the imaginings of every conceivable possibility.
Look at it from 360 different perspectives.
Conceive that every action planned may fail and be sure to have three contingencies to keep you going.
How does it look to the public?
How will it look to the public?
How will it hurt you and how will you turn it to your advantage?
That's how we plan and that's barely the tip on the iceberg. Don't be a statistic, don't plan for venture capital, don't plan because you expected to, plan because you got to. Plan because you want to succeed. Plan because you're going to succeed. And lastly, don't believe that a good idea is a plan or that you can compensate your great idea with an 'imaginary' plan. Every failed venture had an 'excellent' 'imaginary' plan.
Kevin D Goodman is Creative Director for Sundown MC. The author has a personal blog at executiveblog.blogspot.com/
Please give due credit to this essay and back link to the authors blog.
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