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Author: Jason Leister
Article source: http://www.articledeshboard.com/. Used with author's permission.
If you do business online, then you know that your sales copy can mean the difference between making a ton of money and just breaking even.
Some business owners consider learning how to write copy a good investment of their time and effort. But for most business owners, it's often easier and more profitable to just hire someone else to do it.
That's where a freelance copywriter comes into the picture. But here's the problem: Not all freelance copywriters know what they're doing. And even if they do, sometimes they just aren't a good fit for your business.
So how can you make a smart choice when it comes to hiring someone to write the copy for your business?
Here are three things to keep in mind:
1. Your First Impression is a Giant Clue
There are a lot of personalities in the freelance copywriting world. Some of the writers are friendly. Other writers have egos larger than New York State.
Here's what you need to keep in mind, "How they do anything is how they do everything."
If you are interviewing a freelance copywriter and there's just something about them that makes you feel uneasy, don't ignore that feeling. Keeping looking until you find one that gives you a good feeling... even from the very beginning.
2. It's What Happens When Things Don't Work Out That Really Matters
When you're looking for a good freelance copywriter, you want to find out about the successes they've helped their clients create.
But most promotions aren't big winners. And it's the reaction of your copywriter when things DON'T work out that will make you wish you had chosen differently.
If your freelance copywriter gives you a laundry list of reasons why the promotion didn't work, but doesn't offer to do anything about it, that won't really help you much. Anyone can make excuses.
So when you're interviewing your list of freelance copywriters, don't forget to ask what happens when a promotion creates less than stellar results.
Their answer will tell you everything you need to know about how to move forward.
3. Results Guarantees: the Sign of a Crazy Freelance Copywriter
No freelance copywriter can guarantee you a certain level of results. If that's what you're looking for, the only takers you'll find are writers so desperate, they'll say anything to get your business.
If a potential freelance copywriter showers you with promises of big results, run the other way. They either don't know the nature of the business or they're just saying whatever they have to to get your business.
Jason Leister is a freelance copywriter and marketing strategy consultant. Get examples of the results he helps his clients create at his freelance copywriting website.
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