How to Choose the Right Trade Show Salespeople: Seven Tips

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Casting is everything, especially when it comes to trade shows. Here's what to look for when choosing the right people to work your booth.

Good grooming. The people working your trade show booth are the face of your company. If they don't look good on the big day, your company won't, either.

An extroverted personality. This is more important than any other quality listed below. Don't think you can transform an introvert into a good salesperson in time for your trade show. Instead, choose an employee whose natural strengths include an extroverted personality.

Experience at trade shows. These guys know the ropes already; you won't have to do a lot of training, and you'll be more comfortable letting them run the show.

Energy. Your salespeople will need to be engaged and energetic while standing on their feet for hours. Be sure the employees you choose have the stamina for it.

Enthusiasm for your product. Choose people who are knowledgeable and enthusiastic about what you're selling, and you'll make a good impression.

Charisma. A charismatic salesperson can do a lot for your trade show booth, from drawing people in to keeping the interest of potential customers.

Connections. Does your top salesperson know the movers and shakers in your industry? These folks may stop by your booth to say a quick hello, and then be convinced to stay and find out more about your product.

The most important part of your trade show presentation isn't the booth, the giveaway, or the literature. It's the people you choose to staff your booth. Pick the right ones, and you're sure to see success at your next trade show.

Graham Green is managing director at www.justdisplays.co.uk/ an exhibition supplies company based in Essex UK. For a wide range of exhibition stands as well as a range of articles on planning and buying pop up stands for exhibitions visit www.justdisplays.co.uk/buyingpopups.asp

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