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Author: Jeff Smith
Article source: http://www.highertrustmarketing.com/. Used with author's permission.
Would you like to find the key that unlocks the
door to a gold-mine of online response, sales and
results for your business?
It seems obvious that you would be able to see what
the experts do differently when locating market
opportunities, finding out what people want and
quickly turning that into an online business generating
truckloads of cash.
The reality is YOU CAN'T!
While the secret is massive in it's impact, it is so
subtle - so subtle that you are sure to miss it if you
don't know what to look for.
Here's the secret and a formula for using it right this
minute!
What is DESIRE?!
Now stay with me for just a minute.
Think about the last time you bought a magazine? Why
did you buy it? Was it to look better, fee better,
make money, save money, make your house look better,
take a step toward achieving a dream in your life?
How about the last time you purchased an ebook about
marketing? It wasn't the desire to learn more about
marketing that led to open your wallet, it was the
DESIRE to discover something unique, something new that
would RESULT in more more money in your pocket resulting
in you being able to finally quit you job.
OK, that's more like it. It's all about the end result
you want to get - not about the steps, processes, formula
or information to get you there.
Information is a tool - a method of achieving an end.
It's up to you to determine what that END result is and
continue to help your market achieve that end, without fail.
Now, let's look at how this can help you achieve YOUR goals...
A NEW Way Of Researching Your Market!
You will hear from many online marketing experts that the
important part of researching your market is WHERE you look.
Nice try - but that's NOT the whole story.
The real secret is How you research your market.
For instance, take a look at the headlines over at one of my
sites:
http://www.infoproductcreator.com
Now, I've tested over 20 headlines on this page before finding
this one that coverts at least 3X better than earlier versions.
The market for this product is aspiring online entrepreneurs,
writers, consultants and speakers who are already considering
writing infoproducts to achieve more freedom, control and
security in their lives.
So why does this page work?
First, this market is time constrained. They are struggling as
much with lack of time freedom as they are with lack of financial
freedom. Many of them have lost control in their lives, are too
dependent on one income stream and WANT to quickly solve this
problem.
Second, this market feels they have something to share and WANT
to know how to do that - they WANT the prestige and "fame" that
comes from releasing their own ebook or book.
Try reading the headline (both main heading and sub-heading).
Can you now see the main emotional "cues" that lead to the market
triggers I outline above.
Another Example!
Let's try another market entirely!
Head over to:
Sit, Stay, Fetch right here:
http://www.sitstayfetch.net
What do you think is the biggest reason dog owners end up
paying for obedience training?
The answer is in the headline. What dog owners WANT is a way to
stop behaviour problems in their dogs. Why? Embarassment,
fear of someone getting hurt, pain of having to consider giving
up their beloved pet - all lead to a RABID desire for dog
training.
Bottom Line - Think DESIRE!
Will you do this for me?
Spend the next week looking at everything in terms of underlying
desire.
When you read the newspaper, speak with a collegue, watch TV, go
to a movie, speak with your spouse or your kids, read websites,
review ads, etc... think about the underlying desire. Why does
that communication exist as it does.
Carry a journal and quickly write down each event with it's
corresponding, underlying desire.
IF you follow this exercise, you'll not only be amazed at what you
come up with for "normal" daily communication, you will have
started down the path of thinking like the highest achieving
business people of all time. Not bad for a week's effort? Jeff Smith is dedicated to helping you turn your knowledge
into highly desirable, hot selling information-based
products (eBooks, booklets, seminars, courses, etc...)
Through his highly acclaimed site:
"Create High Demand Information Products To Sell Online"
you will find exactly
what it takes to create and market high-profit infoproducts.
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