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Author: Tammy Ames
Article source: http://www.macosx.com/. Used with author's permission.
Every website needs a link exchange program. Every week,
set aside time to work on your link exchange program to
build up the quality and number of your text links out on
other websites within your niche market.
Why not exchange banners? Search engines are fueled by
text. Key words and links are what you are creating out on
other websites. Website visitors do indeed check link pages
and your text link on quality sites will generate some
degree of traffic for you. You may like the look of your
banner but when it comes to creating a strong link exchange
program - build your website description with good key words
and strong title with your URL.
What should your link exchange information look like?
A link exchange program starts with your own unique text ad
under 200 characters full of your key words, don't need
sentences, put most important key words early in the text
ad, check spelling, no "ALL CAPS"
set up in this order:
Title
Description
URL
Your title - A descriptive title for your website, not
necessarily your domain name but the name you are branding
your site with. There are very strong websites that use a
title that describes the site rather than the domain name,
again, using strong key words. Others have opted to use a
title that starts with a number or letter "A" so that on
another website - their text link will appear early in the
page.
Website Description - Use Overture's Keyword Selector
Tool to refine your text for your website description. The
more thought and planning you put into your title and
description, the more powerful your link exchange will have
on search engines.
Categorizing your own text link - To save time and energy,
think about what categories your text link would work on
(i.e. work at home recourses, parenting, home decor, time
management - the theme of your website) because some sites
will want you choose the category that your website will fit
in!
Once you have designed your own link description, you are
ready to set up your own link exchange program for your
website. As you will be asking other website owners to put
your link information on their "links" or "resource" page,
you need to set up your own page for you to place their link
exchange information. This is called reciprocal link
exchange.
Reciprocal Link Exchange - In essence, you are "swapping
links". It is an even trade. Your text link on one of
their links pages with your URL pointing to your homepage
and you place their text link information on your links page
while setting up their link to connect with their homepage
(index page).
Before you can offer a reciprocal link exchange with another
webmaster, you will often need to show them you have already
put their link information on your website.
Designate at least one page for your link exchange program.
As your link exchanges grow, you will expand your pages into
different categories. Make sure your link exchange program
is linked to your main page and every page of your website.
Alphabetize and categorize your listing of reciprocal links.
Just starting your link exchange program?
Have your page all set up for links from other websites plus
have the information others need to exchange links with
you.
Once you have designed your own link information and a
resource page to put up the links information from your link
partners, it is time to start asking other website owners to
put Your Link Information on their own links page.
Choosing your link partners for reciprocal link exchange
Think niche. Your website has a theme, a specialty-
a marketing niche. Choose link exchanges with websites that
have similar themes. If your website is about handmade
candles then focus on websites that offer handmade,
handcrafted products. Explore websites with candle
accessories, home decor, gifts and aromatherapy.
Websites that offer what you believe your visitors would
enjoy are where you focus your link exchanges. Choose sites
that are complementary to your own, not competitive. The
more closely related the subject of your link partner's
site, the more relevant your own link description will be to
their visitors and to search engines.
Page Rank - the higher the page rank of the site that you
exchange links with, the more impact on search engines.
That does not mean that you should not exchange links with
websites that only have a page rank of 3 or higher but the
majority of your link exchanges should be with websites
ranking well with top search engines.
Test your own link popularity - you have already exchanged
links with some websites and now you want to know if it's
helping you with search engines. I found UpTimeBot usefully
for getting a handle on what's happening with your link
exchange program.
Its disheartening that Google is slow to catch up with your
link exchanges but be persistent in your weekly time to set
up quality reciprocal link exchanges.
The other major search engines will help you with traffic
and link popularity until Google does it's own bit.
Persistence with your link exchange program does pay off!
In the end, Google DOES catch all the hard work and you will
start getting the traffic and page rank your website
deserves! Tammy Ames works daily online building WAHM Work at Home
Connections and helping other work at home families market
on the internet. Tammy publishes a weekly online newsletter
Work at Home Connections Ezine. Subscribe to spend time
each weekly learning to succeed online.
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