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Author: Bryan Thorby
Article source: http://www.free-article-directory.com/. Used with author's permission.
Generating traffic for your mini-sites is the challenge.
Search engines look for large content. Therefore it is easier
to get search engines to "spider" your website. Of course
large content sites take more effort in building.
Mini-sites, however, are only 1 to 5 pages with the sole
purpose of selling immediately to site visitors.
This makes it a lot more difficult to get mini-sites to rank
well for competitive keywords. Unless of course you are a
whizz at webpage optimization.
So that is why most webmasters do NOT rely on search engines
for traffic to their mini-sites.
Remember this, you want targeted traffic, not website "hits".
It is the targeted visitors that buy.
This article will briefly give some strategies to generate
traffic to your mini-sites. Here are some traffic generating
techniques to get traffic.
Forums/Discussion Boards
Search for forums/discussion boards that relate to your
mini-sites theme. Post your comments and respond to posts
and use your signature file to attract targeted visitors.
The basic strategy is to find related forums and become
active in them. Build your reputation by getting yourself
known as somebody qualified to give assistance and advice.
Find out what forum members talk about and offer your solution
to their problems.
Forum marketing requires you taking the time to make sensible
responses or by asking good questions.
Typically, forum promotions have no cost but you must abide by
forum rules of conduct.
Ezine Advertising
Ezine advertising is a great way to gather traffic to your
mini-sites but this technique can cost some money. If you
select the right ezines, advertising can provide very good
results. However, some ezines may not provide any results.
You usually have the option of "sponsor" ads or "solo" ads.
If you have your own mailing list you may be able to
negotiate an "ad swap".
The advantage of ezine advertising is that you know before
you promote that you have a targeted audience that has already
expressed an interest in your topic. That's why they subscribed.
One of the keys to doing well with ezine advertising is to run
repeat ads in the same ezine. Your results improve on the second
or third promotion. However, if you get no results on your first
mailing, do not repeat that ezine again.
Article Writing
Write articles and submit them to ezines, web sites and article
directory sites.
Here's a short list of article directories:
http://www.ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.netterweb.com
http://www.jogena.com
The advantage with this strategy is that when other websites
owners post your article on their website you get a link to
your site through the resource box of your article. Also
those that read the article may click through to your site.
Imagine your articles being posted onto hundreds of other
sites with a similar theme to yours.
List Building
You must of heard the expression - "the money is in the list".
Without a list you are forever looking for new targeted
visitors. Building a list means that you are marketing to
an audience that has trust in you.
Your list could be for an ezine, autoresponder course,
a free give-away, or a customer list. Whatever you decide,
get started now. People prefer to buy from people they know
and have a degree of confidence in.
Notice a the end of this article I am offering a free ebook.
When you click through to the webpage you will see that I am
building a list. You are also welcome to give the ebook away
to build your own list.
Pay Per Click
Set up Pay Per Click campaigns and monitor the response level
to ensure you are getting a return on investment.
You need to pick your keywords and keyword phrases carefully.
It is best to compete for less popular terms related to your
minisite theme rather than the top words which can be quite
expensive to get top ranking.
Link Exchanges
Trade links with other web sites. They should be related to
the theme of your minisite. A lot of sites now have an
automated process for trading links. Search for similar
theme sites and look for "link partners" page.
You will submit your details and the link exchange software
will look for the return link.
If you are doing the process manually it is best to put up
their link first, then tell them where it is and the link
information you want in exchange.
This is not a comprehensive list of traffic strategies.
However, get started putting some of these strategies into
place. Otherwise nothing will happen.
Free ebook for you: "Mastery of Mini Sites"
a collection of articles to assist you build successful
mini websites
mini-site-mastery.com/masterybook Bryan Thorby is an Internet marketer and ezine publisher.
Learn how to create profitable mini sites with the 4 CD audio
training program - Mini Site Mastery. Discover the Easy Way to
create a stream of fast, low-cost, Mini Sites that create an
incredible cash flow.
Mini-Site-Mastery.Com
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